How a Coaching Institute in New Delhi Filled NEET/JEE Classroom Batches at 50% Lower CPL
Extremely high lead costs on offline banners and low-quality student inquiries from broad educational directories.
The Challenge
This educational coaching institute in New Delhi was struggling to compete with heavily funded national online ed-tech brands. They were spending large amounts on offline billboards, newspaper ads, and generic educational directory portals. However, lead flow was inconsistent, and directories sold the same lead to 5 competitors, causing low conversion rates. They needed a dedicated, private channel to generate exclusive, high-intent student leads for their offline batches at a sustainable cost.
The Solution
We built a high-speed landing page optimized to load under 0.8 seconds on mobile networks, featuring faculty achievements, study material previews, and a simple demo class booking form. Next, we launched Google Search Ads targeting specific student search terms like 'IIT JEE coaching near me' and 'best NEET coaching in Delhi.' We excluded broad queries like 'online free coaching' to focus budget on high-intent local parents. Leads were instantly synced to their admission team's CRM for immediate call-backs.
Campaign Timeline
Funnel Design & Pixel Binding
Custom Astro landing page creation, GMB optimization audits, pixel tracking validation, and meta-data configurations.
Creative Ad Set Launches
Active campaign deployment for pre-filtered lead forms. Launching targeted search sets and dynamic local GMB post uploads.
A/B Testing & Exclusions
Invalid click exclusions setup, negative search terms audit, ad creative testing, and lead quality checks with the CRM dashboard.
Stabilizing target ROAS indices
Lead flow automation, automated WhatsApp integrations, client review request loops, and scaling monthly budget channels.
"RoasBodhi helped us fill our offline classroom batches weeks ahead of schedule. The exclusive parent leads generated from Google Search have a very high admission conversion rate."
Aura Academics
NEET & JEE Coaching Institute • New DelhiProject Brief
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