Cookie Policy | RoasBodhi

1. WHAT ARE COOKIES

Cookies are small text files containing numbers and letters that are downloaded to your browser or device when you visit a website. They are sent back to the originating website on each subsequent visit, allowing the platform to identify your browser, remember your preferences, and secure your session.

Cookies play a vital role in web performance. We categorize cookies based on their duration and source:

**Session Cookies:** Temporary files that expire and are deleted automatically when you close your browser.
**Persistent Cookies:** Files that remain on your browser for a specified duration or until you delete them manually.
**First-Party Cookies:** Set directly by the Website domain you are visiting.
**Third-Party Cookies:** Set by external service providers integrated into our platform (like Google Analytics, Microsoft Clarity, and Meta).

2. COOKIES WE USE

We use cookies to improve user experience, secure our platform, analyze traffic patterns, and deliver relevant advertisements. The cookies we use are classified into four main categories:

2A. Essential Cookies (Strictly Necessary)

These cookies are essential for our Website to function. They enable core security features, page load balance, and form submissions. Because the website cannot function properly without them, they cannot be disabled.

2B. Analytics Cookies

These cookies collect anonymous, aggregated data about how visitors interact with our Website, helping us optimize loading speeds and layout structures:

**Google Analytics 4 (GA4):** We use standard cookies (like `_ga`, `_gid`, `_gat`) to track traffic sources, page views, and user behavior. The data collected is anonymous and is retained for a maximum of 26 months.
**Microsoft Clarity:** Used to generate session recordings and heatmaps to analyze website interactions. Microsoft Clarity stores user identifiers under persistent cookies for up to 1 year.

2C. Marketing Cookies

These cookies are set by third-party advertising networks to build interest profiles and deliver relevant advertisements on external channels:

**Meta Pixel (Facebook):** We use the `_fbp` cookie to track ad conversion actions and build custom audience groups for retargeting campaigns. Meta retains this data for up to 90 days.
**Google Ads Remarketing:** Tracks conversion events from Google Ads campaigns and enables retargeting across the Google Display Network.

2D. Functional Cookies

These cookies remember preferences and choices you make on our Website, such as language selections or form data inputs, to provide a more personalized browsing experience.

3. THIRD-PARTY COOKIES DIRECTORY

For transparency, we list our primary third-party integration partners below. We recommend reviewing their privacy policies to manage their tracking parameters:

**Cloudflare (Security & CDN):** Cloudflare Privacy Policy
**Google (Analytics & Ads):** Google Privacy Policy
**Meta (Facebook & Instagram Ads):** Meta Privacy Policy
**Microsoft Clarity (Analytics):** Microsoft Privacy Statement
**Razorpay (Payment Processing):** Razorpay Privacy Policy

4. HOW TO MANAGE COOKIES

You have the right to accept, customize, or reject cookies. You can manage your preferences through the following methods:

**Cookie Consent Banner:** When you first visit our Website, a cookie banner is displayed. You can choose to accept all cookies, reject non-essential cookies, or customize your tracking preferences.
**Browser Settings:** You can configure your browser to block, notify, or delete cookies. Below are links to instructions for popular browsers:

5. IMPACT OF DISABLING COOKIES

If you choose to block or delete cookies, you can still browse our Website. However, please note that certain features, interactive widgets (like our ROAS calculator), and personalized layouts may not function correctly.

6. DATA COLLECTED VIA COOKIES

The cookies used on our Website collect technical, non-personally identifiable indicators, including:

Your IP address and device/browser details.
Your operating system version and screen resolution.
Referrer URLs (the website or link that directed you to our platform).
Page view counts, visit duration, and click history.

7. YOUR RIGHTS UNDER DPDP ACT 2023

In accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act), we treat cookie consent in India with high transparency:

Consent obtained for cookie tracking must be free, specific, informed, and withdrawable.
You have the right to request access to the cookie-tracked parameters we store, or request the deletion of non-essential cookie logs associated with your IP.
To exercise these rights, please email us at roasbodhi@gmail.com. We will respond and process your request within 30 days.

8. POLICY UPDATES

We may update this Cookie Policy from time to time. When we make updates, we will update the "Last Updated" date at the top of this page. Your continued use of our Website after any modifications indicates your acceptance of the updated Cookie Policy.

9. CONTACT INFORMATION

For any queries or requests regarding our Cookie Policy, please contact our team:

**Legal Entity:** Namaste Sales Enterprises

**Brand Name:** RoasBodhi™

**Contact Email:** roasbodhi@gmail.com

**Registered Address:** 501 Shankar Apartment Sec 20 Nerul W Navi Mumbai 400706