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RoasBodhi
RoasBodhi
🔱 Multi-Specialty Clinic • Lucknow

How a Dental Clinic Chain in Lucknow Filled Its Implants Calendar via Local PPC Maps SEO

Struggling to acquire high-value dental implant and root canal cases locally, losing to older established clinics.

How a Dental Clinic Chain in Lucknow Filled Its Implants Calendar via Local PPC Maps SEO
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The Challenge

The client, a modern dental clinic chain with three branches in Lucknow (Hazratganj, Gomti Nagar, and Aliganj), was struggling to get local bookings for high-value treatments like dental implants, invisible aligners, and cosmetic smile designs. Patients seeking routine checks went to local neighborhood dentists, while premium cosmetic cases were captured by older, established clinics. The client's website was slow, had poor conversion rates, and ranked on page three of Google Search for specialized dental services. Their active Google Ads campaigns were spending Rs. 650 per lead on broad keywords like 'dentist near me,' which mostly brought low-value cavity check inquiries rather than high-value cosmetic consults.

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The Solution

RoasBodhi implemented a highly focused local SEO and Google Ads strategy. We began by building optimized landing pages for each specialized treatment (Implants, Aligners, and Root Canals). Each page loaded in under 0.9 seconds and featured interactive smile transformations, surgeon credentials, patient video reviews, and a transparent pricing table. We restructured their Google Ads campaign: we stopped bid groups on broad phrases and targeted exact-match keywords such as 'best dental implants Lucknow' or 'invisible aligners Gomti Nagar.' We launched localized local search ads directly on Google Maps, displaying their Hazratganj and Gomti Nagar branches right at the top when users searched for specialized clinics nearby. To build immediate trust, we set up an automated GMB feedback system that collected post-treatment 5-star ratings, boosting overall trust signals.

Campaign Timeline

Week 1: Audit & Architect

Funnel Design & Pixel Binding

Custom Astro landing page creation, GMB optimization audits, pixel tracking validation, and meta-data configurations.

Week 2: Launch & Seed

Creative Ad Set Launches

Active campaign deployment for pre-filtered lead forms. Launching targeted search sets and dynamic local GMB post uploads.

Week 3-4: Refine & Optimise

A/B Testing & Exclusions

Invalid click exclusions setup, negative search terms audit, ad creative testing, and lead quality checks with the CRM dashboard.

Week 6+: Scale & Stabilise

Stabilizing target ROAS indices

Lead flow automation, automated WhatsApp integrations, client review request loops, and scaling monthly budget channels.

"Our treatment chairs are now fully booked. RoasBodhi helped us target premium dental implant patients instead of broad, low-value cavity leads. The transparent local pricing structure did wonders for patient trust."

Bodhi Dental Care

Multi-Specialty Clinic • Lucknow

Project Brief

Location Lucknow, Uttar Pradesh
Duration 30 days
Published 2025-03-01
Campaign Metrics
ROAS Index 3.8X
Leads / Month +320
CPL Before ₹650
CPL After ₹320
Before & After Index
Revenue Index +145%
Cost Per Lead -51%
Ad Spend Index ₹1,20,000
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