How a Ceramic Tiles Exporter in Morbi Secured Global Buyers via Multi-lingual Google Ads
Low digital B2B export leads and heavy reliance on local commission agents for global deals.
The Challenge
Morbi accounts for a huge chunk of India's ceramic tile production, but local manufacturers are heavily reliant on commission agents and export aggregators to secure global buyers. This client was struggling to get direct export deals from distributors and builders in the Middle East, East Africa, and Eastern Europe. Their website had poor loading speeds, was not optimized for mobile devices, and lacked detailed catalog specifications. Agents took a significant cut of every export container, shrinking the manufacturer's net profit margins. The client needed a direct path to overseas commercial buyers and large-scale real estate developers.
The Solution
We set up optimized mobile-first landing pages showcasing tile collections, strength test reports, packing metrics, and export container capacities. We built multi-lingual Google Search campaigns targeting wholesale tile buyers in the UAE, Saudi Arabia, Oman, Kenya, and Poland. We targeted intent terms like 'vitrified tiles factory Morbi,' 'ceramic tile suppliers India,' and 'porcelain tiles manufacturer.' By using smart bidding strategies and localized landing pages, we captured direct inquiries from international wholesale distributors, hotel developers, and construction firms, bypass wholesale broker layers.
Campaign Timeline
Funnel Design & Pixel Binding
Custom Astro landing page creation, GMB optimization audits, pixel tracking validation, and meta-data configurations.
Creative Ad Set Launches
Active campaign deployment for pre-filtered lead forms. Launching targeted search sets and dynamic local GMB post uploads.
A/B Testing & Exclusions
Invalid click exclusions setup, negative search terms audit, ad creative testing, and lead quality checks with the CRM dashboard.
Stabilizing target ROAS indices
Lead flow automation, automated WhatsApp integrations, client review request loops, and scaling monthly budget channels.
"Direct export deals are the key to high margins in Morbi. RoasBodhi helped us secure export containers directly from builders in the UAE and Saudi Arabia without paying middleman fees."
Morbi Ceramic Hub
Ceramic & Vitrified Tiles Exporter • MorbiProject Brief
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