Case Study: How We Helped a Jewellery Brand in Jaipur Achieve 4X ROAS

Introduction: Scaling High-Value Retail Brands

Selling premium jewellery online in India is exceptionally challenging. Unlike cheap impulse-buy products, high-ticket items like silver and gold jewellery require high trust, visual validation, and extensive customer reassurance before purchase.

In this case study, we document the exact Meta Ads framework we used to help Bansal Jewellers in Jaipur generate ₹22.4 Lakhs in sales and achieve a 5.1X ROAS in 90 days.

1. The Challenge: High CPCs and Low Online Trust

Bansal Jewellers had a physical showroom in Jaipur but wanted to tap into nationwide demand. Their initial campaigns faced high Cost Per Click (CPCs exceeding ₹45) and zero cart checkouts because buyers did not trust a new online portal with high-value transactions.

2. The Solution: High-Trust Video Funnels

We restructured their ad account around video content and trust assets:

• Pillar 1 (Top of Funnel): Ran Reels ads showing the actual hand-crafting process, highlighting purity certifications, hallmark stamps, and cash-on-delivery (COD) availability.
• Pillar 2 (Middle of Funnel): Retargeted video viewers with customer testimonials, showing unboxing videos of real clients wearing the jewellery.
• Pillar 3 (Bottom of Funnel): Provided a direct WhatsApp chat option to let buyers speak with showroom representatives to see live videos of the jewellery via video call.

3. Results and Metrics

• Total Ad Spend: ₹4,40,000
• Total Generated Revenue: ₹22,40,000
• Delivered ROAS: 5.1X
• Customer Support Inquiries: 450+ WhatsApp chats routed, converting 22% of conversations into sales.

Replicate This Campaign

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